The Turn of the Screw
Client: EDC Expert – own campaign
Scope: concept, graphic design, personalization, production, distribution
How to engage the client in the campaign? The key to success is an appropriately prepared direct mail and a personalized web page. We captivate the client from the first communication step. A six elements screw that upon arranging forms an interesting slogan, elegant offset paper, and an extraordinary shape contributed to a 38% response rate on the personalized web page.