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A calendar unlike any other – a project for Radio 357

As part of our cooperation with Radio 357, we designed and printed a year-round calendar.

As part of our collaboration with Radio 357, we designed and printed a year-long calendar dedicated to their loyal listeners. From the start, our mutual goal was to create a unique product that would only be available in the Radio’s online store. Every year, the market is flooded with calendars that recycle the same mundane templates. Our design aimed to be an exceptional source of fun and to inspire listeners to interact daily with the station.

The original content of the calendar includes spaces for tracking stats of iconic programs, quizzes, puzzles, and sections for games and riddles. By incorporating QR codes, owners of this extraordinary calendar can easily scan it to access additional content waiting for them online throughout the year. This is a perfect blend of direct marketing and digital marketing. We demonstrate how these two worlds intersect and how one can amplify the effectiveness of the other. Thanks to the creative design, listener engagement goes beyond basic calendar use, fostering a deeper connection between consumer and brand.

Below, we proudly present some photos of our design.

19/08/2024
t.panek
14:00
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