BZWBK selfmailer

Jumping Jack Programme

Client: Bank Zachodni BZWBK S.A.

Industry: Finance – Bank

Category: Direct Mail

Scope: concept, graphic design, personalization, production, distribution

Date: 2015

This campaign benefited children in need. A selfmailer die-cut in the form of a group of children left no doubts about the direct mail campaign’s goal. Incorporation of the cover and the letter into a selfmailer surprised and attracted the addressee. A unique die-cut shape, matched with content, intensifies the massage.