(Polski) EDC marketing bezpośredni directmail katalog_1A

The Customer Contraption

The Customer Contraption

Client: EDC Expert – own campaign

Industry: Marketing and Advertisement

Category: Product advertising

Scope: concept, graphic design, print, distribution

Date: 2017

Jak złowić grubą rybę? Historia opowiedziana obrazkami. Każde z działań jakie należy podjąć w firmie, aby przyciągnąć uwagę klienta przedstawiają kolejno poszczególne wysuwki directmail. Rozwijająca się etapami historia buduje napięcie, wzbudza ciekawości i intryguje odbiorcę. Dodatkowo większy niż standardowy rozmiar directmail, delikatna i elegancka folia soft touch podkreślają elegancki charakter przesyłki.

Projekt “Patent na klienta” został także pozytywnie oceniony przez uczestników targów RemaDays 2017. EDC Expert nagrodzony ZŁOTYM MEDALEM w konkursie CATALOGUE OF THE YEAR za najlepszy katalog reklamowy.

(Polski) EDC C direct mailing grajacy 1A

Comarch

Ocean waves enveloped

Client: Comarch S.A.

Industry: IT

Category: Directmail

Scope: concept, graphic design, print, distribution

Date: 2015

Multisensual directmail engages touch, sight and hearing. Upon opening the addressee is engulfed in relaxing sounds of summer ocean waves. The advertised IT process optimization seminar could have similar effects. When implemented, the concepts introduced at the seminar would save time that could be used for a vacation. The link to the seminar was hidden under a scratch-off. The number of enrolments resulting from this directmail campaign exceeded the clients expectations. Client returned to EDC many times since.

(Polski) EDC S kampania multikanałowa direct mail personalizacja_5A

EDC Expert

The Turn of the Screw

Client: EDC Expert – own campaign

Industry: Marketing

Category: PURLON

Scope: concept, graphic design, personalization, production, distribution

Date: 2016

How to engage the client in the campaign? The key to success is an appropriately prepared direct mail and a personalized web page. We captivate the client from the first communication step. A six elements screw that upon arranging forms an interesting slogan, elegant offset paper, and an extraordinary shape contributed to a 38% response rate on the personalized web page.

 

(Polski) EDC kreatywny directmail 15B

Samples of directmail

Directmail

Client: EDC Expert

Industry:  Marketing and Advertisement

Category: Directmail

Scope: Concept, graphic design

Date: 2016

A set of creative and engaging samples that present interesting paper communication ideas. All examples are interactive and involve movement and a surprise effect. Additionally, all of them can include personalized colour content, also in gold or clear.

Mailing 01.

Sleeve made of gray pigmented paper. DL sized letter printed in special gold and clear Xerox ink.

Mailing 02.

Selfmailer with a pop-up chair. Pop-up element can be modified to suit many different campaigns.

Mailing 03.

This directmail guaranties  an attractive presentation of numerical data. Very popular with the financial sector.

Mailing 04.

Mailing 05.

Mailing 06.

An example of a medium that allows for a lot of content, all fitted into a sleek cover with a clever opening. It is a great alternative to catalogues.

Mailing 07.

An engaging directmail with perforated shutters that conceal promotional codes, passwords, or other personalized information.

(Polski) EDC_Av kampania zintegrowana personalizacja kolorowa 2B

Avallon

Manager and Owner Conference

Client: Avallon Sp. z o.o.

Industry: Finance – Investment Fund

Category: PURLON Campaign

Scope: concept, graphic design, personalization, print, distribution, personalized and non-personalized web site design, reporting.

Date: 2016

A magical card and a cover in C5 size enriched with spot UV lack and soft touch foil. Magical card’s changing image emphasises the surprise effect. For this campaign an image of scattered letters was used, which after pulling out form an invitation message about a personalized web page dedicated to the conference.

 

(Polski) EDC PLUS direct marketing personalizowana www 6A

Polkomtel

SWALLOW IT

Client: Polkomtel Sp. z o.o.

Industry:Telecom

Category:PINPOINT Campaign

Scope: graphic design, concept, personalization, print, distribution, personalized web page, personalized video

Date: 2015

Brand colour envelope, DL size letter and a scratch-off with a personalized web address engaged the receiver into a game of scratching off the password to a personalized web site. A complex deals offer was shown in a personalized animated video and a web page which proved an excellent communication tool.

 

(Polski) EDC N crossmedia directmail 4A

Nomination

Nomination

Client: EDC Expert – own campaign

Industry: Marketing and Advertisement

Category: Pinpoint

Scope: concept, graphic design, personalization, print, distribution, purl, personalized video

Date: 2014

Three direct marketing elements were applied in this campaign: direct mail, purl, personalized video. Premium coloured paper envelope drew the client’s attention. An additional colour play on the foil was fun and invited to the PURL web page. An interesting landing page with a personalized video resulted in a 50% response rate.

(Polski) EDC MA selfmailer personalizacja kolorowa direct marketing 1A

Makro

1to1 Holiday Campaign

Client: Macro

Industry: Wholesale – Market Chain

Category: Direct Mail

Scope: concept, graphic design, personalization, print, distribution

Date: 2014

A selfmailer with rebate coupons sent to clients during the pre-holiday season. Synergy of cover with letter and perforated coupons with personalized amount of rebate. Convenient form, cost attractive, ideal for distribution of coupons, rebates and vouchers.

Massage impact augmented with personalization of text and graphics –personalized icing on gingerbread.

 

 

(Polski) EDC EF marketing bezpośredni etui personalizacja 5A

EFL

New Year’s Mailing

Client: EFL European Leasing Fund S.A.

Industry: Finance – Leasing

Category: Direct Mail

Scope: graphic design, blue print, personalization, print, distribution, choice and personalization of gadget

Date: 2016

New Year’s greetings sent in an elegant case with a personalized gadget. What better way to form a long lasting relation? An elegant pen, personalized with the client’s name and surname, was included in the case with the letter. Everything thought out in accordance with EFL’s graphic identity.