MAKE YOUR MONEY WORK
Client: Deutsche Bank Polska S.A.
Scope: concept, graphic design, print, distribution, set-up of a personalized web page, report, company image building
The goal of this campaign was to encourage clients to purchase investment funds at a promotional offer. Direct mail included shifting bank note images that seize the client’s attention. Within the letter content we spotlighted a personalized web page address with an individual access password. The package was sent in an elegant envelope with the bank logo embossed. Moving bank notes were also used on t The integration of many direct marketing elements decidedly increased the campaign’s response rate.he web page. All campaign elements were coherent, and mail and web page designs were kept in navy bank colours.