AEGON RETIREMENT FUND
Client: Aegon PTA S.A.
Kategoria: PINPOINT Campaign
Scope: concept, graphic design, personalization, print, distribution, direct mail, personalized web page, personalized video
Brand colours envelope with a non-standard left window intrigues the receiver. Direct mail campaign protagonist’s image appears at every communication stage creating a coherent whole. A personalized letter with a short, intriguing information invited to a web page where a personalized video enhanced the message and activated clients. Thanks to the combination of several direct marketing tools the campaign’s outcome exceeded expectations.