Client: EDC Expert – own campaign
Industry: Marketing and Advertisement
Scope: concept, graphic design, personalization, print, distribution, purl, personalized video
Three direct marketing elements were applied in this campaign: direct mail, purl, personalized video. Premium coloured paper envelope drew the client’s attention. An additional colour play on the foil was fun and invited to the PURL web page. An interesting landing page with a personalized video resulted in a 50% response rate.