Nomination

Client: EDC Expert – own campaign

Industry: Marketing and Advertisement

Category: Pinpoint

Scope: concept, graphic design, personalization, print, distribution, purl, personalized video

Date: 2014

Three direct marketing elements were applied in this campaign: direct mail, purl, personalized video. Premium coloured paper envelope drew the client’s attention. An additional colour play on the foil was fun and invited to the PURL web page. An interesting landing page with a personalized video resulted in a 50% response rate.