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EDC Expert as an exhibitor at the e-Commerce Fair!

The e-Commerce Fair is the largest event for online sellers in Central Europe dedicated to e-commerce.

The eCommerce Trade Fair is the largest event for online sellers in Central Europe, dedicated to businesses interested in e-commerce and startups.

On the day of the fair – October 20, 2021 – Warsaw’s Expo XXI Center was bustling with life. A multitude of visitors were interested in shopping solutions, fulfillment, shopping platforms, social e-commerce activities, and business software. During the fair, we had the pleasure of speaking with representatives of the e-commerce market from Poland and Europe, including companies from Italy, Germany, the Czech Republic, and Slovakia.

We had the opportunity to showcase our competencies on multiple levels. Creativity and ingenuity were evident in the booth design, which was created in line with our business promise – eco-friendly and zero waste. Specifically, our booth was 100% made from materials and products available in our warehouses, Fulfillment Department, and Production. We filled the exhibition space with eco-friendly packaging, emphasizing unboxing experiences, direct mail, and personalization. We demonstrated the idea of creating positive experiences with packaging, which serves as a storefront at the very first contact with the product. We focused on sensory appeal, sound mimicry, aesthetics, and design.

The booth also featured dedicated event materials about the company, samples, and examples of our work.

Visitors had access to two-packs – containing a surprise gift (a protective mask, due to the ongoing pandemic, and gummy candies loved by both young and old to reduce barriers and create a relaxed atmosphere) and direct mail – a pop-up box with QR codes leading to landing pages dedicated to four sectors of EDC’s e-commerce operations: Package inserts, Unboxing experience, Logistics and fulfillment, Shopping platform.

The materials were developed, designed at the EDC Marketing Agency, and produced using recycled, eco-friendly raw materials.

In addition to the booth, a presentation delivered by our Vice President, Bartek Brzozowski, on consumer shopping experiences and closing the shopping cart at the final stage of the sales process attracted great interest.

It was a real explosion of stimuli and a firework of inquiries! ???

Thank you to everyone who participated in the meeting with EDC. Big applause for the edc.team for their creativity, dedication, and collaboration on this event. ???

19/08/2024
t.panek
20:00
News
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