Graphic design of packaging at EDC

Need an exceptional packaging design project?

Packaging graphic design requires knowledge and experience. Creators are expected to demonstrate creativity and an unconventional approach.

The graphic design of packaging must be well-thought-out, original, evoke positive associations, and leave a lasting impression on those who interact with it. At EDC Expert, we understand the role played by perfectly prepared graphics and packaging design. Thanks to the ingenuity of our Creative Team, the resulting packaging designs are distinctive and recognizable. We know that a thoughtful packaging design can engage the senses, thereby capturing the consumer’s attention for longer.

Packaging is a tool for active sales. Properly designed, it can become an effective promotional instrument. It is often perceived as a company’s business card. For marketing purposes, not only the message on the packaging but also the type of material used in its production (necessarily tailored to the target market) and the shape of the packaging matter. Packaging design doesn’t end with the selection of texture, graphics, and content. Every carton, box, etc., is an information carrier. It’s essential to consider the message intended for the consumer and present it in a cohesive form, carefully selecting each element to ensure they work well together.

Packaging – designing prestigious cases and containers

Packaging aimed at premium customers must meet the highest standards. Exclusive, refined finishes are essential when the packaging contains personalized promotional materials or serves as a special (e.g., holiday) gift for demanding clients. While many companies unjustly focus solely on the contents of the shipment, more aware entrepreneurs commission packaging projects from professional designers. As a result, they receive neat, elegant, high-quality products professionally secured against potential damage and dirt.

Functional packaging – design is not everything

Although the graphic design of packaging plays a significant role, other factors also influence its reception. Packaging designs should consider their intended use. Even the most interesting graphics are pointless if the packaging is not functional. Equally important as the graphic perspective is the production aspect. Manufacturing packaging requires high-quality materials with appropriate durability. In the production process, particular attention should be paid to the packaging’s finish. Its purpose must be considered, adjusting its size and weight to the contents it will hold.

Who has benefited from a packaging design project?

Many EDC Expert clients have appreciated the benefits of packaging graphic design. Among others, a bank used our services to send credit cards to premium customers in prestigious cases. In the automotive industry, packaging designs created by EDC Expert were used for shipping promotional materials. A packaging design project was helpful to a company organizing the dispatch of holiday gifts for its clients. EDC Expert knows how to make a shipment stand out – by using non-standard colors, shapes, and forms of packaging that align with their contents and ensure appropriate protection.

Packaging design and direct marketing

EDC Expert is a leader in direct marketing. We value the role played by traditional, paper-based communication and utilize this by creating exceptional packaging designs for promotional, advertising materials, and special gifts. Many recipients equate well-designed packaging with a good product. We tailor packaging designs to the nature of the industry, the company’s values, its products, and marketing objectives. We consider customer preferences, doing everything to capture their interest, evoke the best associations, leave a lasting impression, and encourage them to purchase the product or service.

A new addition to the EDC offer is coming soon. Stay tuned! We are confident that the new packaging solutions and technological capabilities will captivate your clients – especially in the e-commerce sector.

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