Over tea, discussing direct mail – a report from the first webinar

We have just completed a webinar that officially launched our cooperation with the Polish Fundraising Association.

On 17 September, we held our first joint online event – a webinar entitled: ‘Over tea, discussing direct mailings and more – how to avoid costly mistakes’.

We invited participants to the meeting in an unusual way. We sent out a direct mailing in the form of a postcard with aromatic tea. Thanks to this, each participant could actually sit down to the meeting ‘over tea’. This simple gesture not only distinguished the invitation from standard mailings, but also showed how a creative approach to direct communication works in practice. You can read more about the implementation itself here.

The webinar was hosted by:
👉 Marcin Góral – Marketing Director at EDC,
👉 Agnieszka Gadomska – Senior Fundraising Specialist at DKMS.

During the meeting, participants learned, among other things:
🔸 how to avoid the 7 most common mistakes in direct mailing,
🔸 what solutions work in practice,
🔸 how to use a ready-made checklist for implementation,
🔸 what the Lettershop 2.0 approach is.

The special guest was a representative of the DKMS foundation, who talked about good practices in direct mailings from a fundraiser’s perspective.

The webinar saw record attendance, which shows how important and relevant this topic is in the world of fundraising.

We invite you to view our presentation.

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