The sound of the sea in an envelope

This direct mail designed by EDC engages the sense of touch, sight, as well as the recipient's hearing. The sound of the sea, which can be heard on opening the mailing, effectively puts the listener in a relaxing summer mood. Graphics depicting holidays, beaches, sea, appropriate copy and a scratch card, under which there was a link to the training conference effectively attracted the recipient's attention. The number of participants after the direct mail campaign significantly exceeded the client's expectations.