PURLON – A Service Tailored for Tomorrow
Client: EDC Expert – own campaign
Scope: concept, graphic design, personalization, production, distribution
A creative furry direct mail with a die-cut circle intrigued and urged to visit the personalized web page www.purlon.pl/john.doe. The standard paper envelope was replaced by a PP cover revealing the address data. Interesting and nonconforming idea for this multi-channel campaign turned into a huge success, exceeding expectations.