PURLON – A Service Tailored for Tomorrow

Client: EDC Expert – own campaign

Industry: Marketing

Category: PURLON

Scope: concept, graphic design, personalization, production, distribution

Date: 2014

A creative furry direct mail with a die-cut circle intrigued and urged to visit the personalized web page www.purlon.pl/john.doe. The standard paper envelope was replaced by a PP cover revealing the address data. Interesting and nonconforming idea for this multi-channel campaign turned into a huge success, exceeding expectations.