3D card for direct mailing – creative mailing campaigns

About the Project

3D Card for Direct Mail

First impressions count in direct mail. A 3D card, shaped like a three-dimensional theater, makes the recipient stop by the mail, open it with curiosity, and spend more time absorbing the message. This is a solution for companies looking to differentiate their campaigns and increase their effectiveness.

A 3D card that engages the recipient

Most advertising materials look similar. A 3D card breaks this mold. When opened, it creates a multi-layered spatial structure that creates a surprise effect and reinforces the brand message.

This solution is perfect for B2B campaigns, product launches, employer branding activities, and communication with key accounts.

We design and implement complete direct mail campaigns.

A 3D card is one element of the entire campaign. At EDC, we are responsible for the entire process – from design to delivery of the finished packages to the postal operator.

The scope of implementation can include:

• material design,
• 3D card printing,
• printing brochures, catalogs, or letters,
• envelope and material personalization,
• hand-assembling of 3D elements,
• assembly of sets,
• enveloping,
• preparation for shipping, and management of the mailing campaign.

This allows the client to work with a single partner responsible for the entire process.

An effect that a regular leaflet can’t achieve.

A theater-style card engages the recipient the moment they open the envelope. The three-dimensional design attracts attention, encourages interaction, and ensures the message is remembered for a longer time.

We especially recommend this solution for campaigns that prioritize building relationships and a positive recipient experience.

Personalization increases campaign effectiveness.

A 3D card can be combined with a personalized envelope, letter, catalog, or offer tailored to a specific recipient. Personalization allows for more tailored communication and increases the likelihood of generating interest in the mailing.

Within a single campaign, we can prepare both individual mailings to key accounts and campaigns encompassing thousands of personalized mailings.

From concept to shipping

The implementation of this campaign included the preparation of personalized envelopes, brochure printing, production of a six-piece 3D card, hand-assembly of the three-dimensional structure, assembly of the kit, and enveloping. The completed mailings were then prepared for distribution as part of a direct mailing campaign.