A leaflet that glows

About the Project

This is an example of thoughtful marketing that makes an impression from the first contact. The promotional material for the ŠKODA FABIA was designed to immediately capture attention and effectively build the brand’s image in the premium segment.

The print uses soft-touch foil, which gives the surface a velvety texture. This detail affects the sense of touch, building associations with high quality and modernity in the recipient.

However, the use of point-like LED elements imitating car headlights is particularly noteworthy. Precise-glued LEDs create the effect of a three-dimensional, “living” car. This sensory experience not only draws the eye, but also enhances the impression of dynamism and technological advancement.

On the back of each leaflet, there is a unique access code that allows the recipient to log in to a dedicated website. This makes it possible to measure the effectiveness of the campaign – tracking the response and integrating offline activities with online channels. This is a perfect example of using marketing tools in an omnichannel model.