Campaign – letters to Santa Santa

About the Project

About the Giving Children Strength Foundation (FDDS). It is a non-profit organization that was founded in 1991. The foundation addresses the problem of violence against children. The founder of the organization is Alina Margolis-Edelman.

The goal was to run a timely and smooth Christmas marketing campaign, which at the same time supported the foundation’s ongoing activities. Our tasks included production support for the 2018 “Letter from Santa” campaign – printing on demand, letter envelopes, distribution and SMS notifications. The dispatch took place in three rounds.

The challenge for this project was the turnaround time and personalisation. The delivery of the letters for dispatch was even a few hours after receiving the address base. Fast printing, immediate assembly and delivery to the post office – all in one day. The big challenge was the deep personalisation of the letters – several versions of text to choose from, different graphic versions, individualisation of the content by the sender. The deadline for sending the direct mailings fell on a very hot holiday period, and it was necessary to make sure that the letters arrived on time.

An additional service offered to the customer was SMS notification for senders of letters who decided to provide their phone number.