Christmas direct mail

About the Project

An example of direct mailing with original content. On the outside, an elegant envelope with a delicate Christmas layout, made from scratch (a so-called sheet envelope). Inside the envelope, there are Christmas wishes in an interesting form. Original cuts in the shape of a road create a surprise effect, revealing the content only after the paper is torn. There is also a personalised code, thanks to which the sender can track the effectiveness of the mailing.

The soft touch foil finish enriches the recipient’s experience, helping them to remember the message better.

It is worth testing different forms of direct mail to draw conclusions for the future. The power of direct mail lies in the uniqueness of its form and regular mailings.