Customer loyalty scheme
About the Project
For the customer Budniok Technika (lightning protection systems, protection, accessories, utilities), we created a loyalty program for traders based on the concept of collecting lightning.
Scope of work: concept, CRM, regulations, implementation, service, promotional materials. Welcome pack – creation, printing, tailoring and shipping.
The aim of the activities: increase the sales of products, strengthen the image of the company.
What is worth paying attention to about this project: the complexity of the work. The project required involvement on many levels. It included graphic creation, conceptual work related to the creation of program rules and regulations, the creation of a website and panel to be managed by the administrator, the implementation of the program, and the creation and printing of invitations to the program. Program participants received welcome packages consisting of an envelope, notebook and a letter with a prepaid card. It was a labor-intensive project that required the involvement of the entire team.
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