Direct Christmas mailing in a card box

About the Project

Skoda’s Christmas direct mailing is more than just a greeting card. In times of digital excess, a physical delivery takes on a special power. ŠKODA has opted for a direct form of customer contact by sending an elegant Christmas mailing in a compact box.

The packaging is no more than 20 mm thick, so it will fit in the mailbox, but its form and quality immediately draw attention. This is not just another advertisement. It’s something personal, something special.

Inside is a deck of collectible cards with images of vintage Skoda models – a treat for any car enthusiast. This thoughtful gift naturally reinforces positive brand associations. Thanks to the high-quality workmanship, the cards will not end up in the trash, but will stay with the recipient – and with them the brand logo.

The design is complemented by a Christmas card with subtle finishing touches, designed with the recipient’s experience in mind. Its content, written in the style of a personalised thank-you note, builds rapport and emotional engagement.

The result?

• High open rate – thanks to a form that is unusual for direct mail.
• Memorability – thanks to a valuable and engaging gift.
• Positive emotions – thanks to the high aesthetics and consistency of the message with the brand values.