Direct fundraising with a coaster

About the Project

Implementation of direct mailing for the foundation. A beermat was included as a mailing gadget, made of beermat. Beermat is a thick, absorbent cardboard with a thickness of 1.4–1.6 mm.

A cup coaster is a practical and eco-friendly promotional item, perfect for direct mailing campaigns.

The advantages of this type of gadget are:

• small size and low weight, so it easily fits in an envelope without increasing shipping costs,
• functionality: the pad is used daily, which reinforces the brand’s presence,
• ecology: a gadget made of biodegradable material, which fits the foundation’s pro-environmental image.

It is worth noting that both the envelope and the letter were printed on eco-friendly materials. On our end, we handle the graphic design, printing, production, and mailing of the direct mail.

Direct mailing specifications:

• A4 letter, Circle offset White 80g recycled paper, 4/4 printing, double-sided black personalization, folded to DL,
• Cup coaster, round, 90 mm dia., Beermat 630g 1.5mm laminated with 170g offset, 3 mm thick, 4/4 print.
• C6/5 envelope, 80g recycled paper, 4-color printing, no window, black address personalization,
• Inserting 2 items into an envelope with matching, then handing it over for delivery.