Direct mailing 1,5% for FDDS

About the Project

A direct mail campaign prepared for the Dajemy Dzieciom Siłę Foundation as part of efforts to encourage donating 1.5% of tax to support children who have experienced violence. On our end, the mailing concept, design, printing, and delivery.

The goal of the project was to create a package that would not only grab the recipient’s attention, but also stay with them longer and have real practical value.

The central element of the mailing was the ICE (In Case of Emergency) medical rescue band – a practical gadget on which you can record the most important medical or contact information. The functionality of the band increases the user’s sense of security while reinforcing the campaign’s message about the importance of safety for children and loved ones.

The wristband is made of lightweight and durable Tyvek material, making it thin, durable, and easily fits in a mailing envelope. More about the wristband —> https://edcexpert.pl/realizacje/medyczna-opaska-ratunkowa/

Direct mailing elements

As part of the campaign, a set of direct mail materials was prepared:

• a personalized letter to the donor, presenting the child’s story and the effects of the Foundation’s actions,
• medical ICE rescue band as a functional gadget for the campaign,
• business card with a phone number for adults about child safety,
• an envelope with a clear call to action, encouraging the donation of 1.5% of tax.

The entire design was created to create a cohesive and engaging communication – from the first contact with the envelope to the content of the letter.

Communication effect

Combining the emotional message of the letter with a practical gadget makes the mailing not just information about the tax campaign, but a valuable and memorable form of contact with the recipient.

A functional rescue wristband, used in accordance with the rule of reciprocity, strengthens the campaign message and increases the likelihood that the recipient will keep the package for a longer time.

If you want to support the foundation’s activities, go to www.fdds.pl