Direct mailing with 3D nativity scene
About the Project
A Christmas direct mailing with a unique charge. In the envelope we have included a 3D nativity scene to fold and colour. This is the gadget that makes this direct mailing stand out from the rest. The crib was specially designed for its purpose. It consisted of several standing cards and a base to which the whole structure was attached.
The crib can be used as a Christmas decoration and as an opportunity to colour together. When folded flat, it fitted perfectly into a printed envelope.
The parcels were delivered to the recipients in an unaddressed mailing. This is the last round of four planned direct unaddressed mailings delivered to the same recipients at specific intervals.
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