Direct mailing with armband
About the Project
Direct mailing with a gadget attached according to the reciprocity rule. As a gesture of solidarity with autism sufferers, the sender included an identifying blue wristband. The gadget was packed in a special pouch and felt through the envelope.
The mailing packaging was a reprinted C5 envelope. Windowless, HK self-adhesive envelope with a strip on the long side. Inside an A4 letter printed and personalised on one side and a DL payment slip.
We performed Inkjet personalisation of the address data on the envelope, hand enveloping of the three elements with matching: letter, payment slip and band, which was provided by the client.
2 April is World Autism Awareness Day, which was established in 2007 by the UN General Assembly to raise public awareness and promote knowledge about the disorder. Direct mailing would be dedicated to the topic of autism.
Client
JIMCategory
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