Direct mailing with bitter cress
About the Project
Attention is attracted by an envelope with a print on 80% of the surface. Inside the envelope is a palpable and audible gadget in the form of carcass seeds. A gadget attached to the package according to the rule of reciprocity, which makes the recipient want to give back for the gift.
On our side: design creation, production, confection and shipping. Mailings consist of a letter, an envelope and a gadget.
The shipments were sent during the Easter holiday period and the gadget in the form of a rhubarb referred perfectly to them.
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We look forward to receiving your application!