Direct mailing with CD

About the Project

Cyclical realisation for a client with selectively inserted CD. All packed in a C5 envelope with machine envelope window. Offset envelope from reprint. The CD was packed in a paper envelope without printing. 4-colour imprint on the CD.

Including a CD in the mailing can help to attract the recipient’s attention more effectively and for longer. This form of communication is less typical, which increases the chance that the customer will retain the mailing and pay more attention to it. The use of a CD also gives you the opportunity to present your offer in a multimedia way. Furthermore, a greater amount of data can be placed on the CD. This gives the recipient access to much more extensive material than would be possible in traditional print.

An additional advantage is that the customer can keep the disc for longer, which increases the chance of revisiting the offer after some time.