Direct mailing with membership card

About the Project

Direct mailing to the foundation’s donors, broadcast on the occasion of the 30th anniversary of Amnesty International in Poland. Packed in a C5 envelope. Inside was a leaflet that also served as a letter. An additional element attached to the mailing was a personalised membership card.

Direct mailing had a seemingly simple form, but with an element perceptible through the envelope – the card. In direct mailing, it is important to try to reach the recipient on the level of different senses, not just the eye. The element that the recipient senses through the envelope, that is, received by the sense of touch, will certainly translate into the openness of the mailing.