Direct mailing with protective masks

About the Project

Direct mailing for the Greenpeace Foundation. Due to the time of dispatch and the Covid pandemic period, the shipment included reusable protective masks.

The package was based on a simple but strong concept: a practical gadget with a consistent visual design.The reusable masks are carefully packaged in an additional package. The recipient not only opens the email, but also reads it, uses it, and repeatedly encounters the brand’s message.

An additional element included in the direct mailing was a wall calendar.The whole thing was packaged in an envelope with a distinctive layout.

Direct mailing specifications:

• mask set (delivered),
• C5 envelope with extended bottom, 120 g offset, 4/0 printing, 100% CMYK coverage, HK, no window, personalized address label,
• certificate A5, uncoated, recycled paper 250g (recystar polar), 4/0 (CMYK) printing.
• wall calendar, open size A4, closed size A5, recycled uncoated paper 140 g (recystar polar), 4/4, 28 A5 pages.