Direct mailing with sticker

About the Project

A traditional form of direct mailing with a letter wrapped in a DL envelope and a small gadget. Gadgets are attached to direct mailings under the rule of reciprocity. It’s one of the social influence techniques that says if we receive something from someone, we’re more likely to reciprocate.

This time, the customer opted for a sticker. The mailing used a letter with double-sided printing and personalization. The whole thing was printed on recycled materials, which is especially evident in the case of the envelope (color, embossed on paper).