Direct mailing with unusual bookmark
About the Project
Envelope shipment concerning the protection of Indian elephants with the original gadget – a bookmark made of paper from elephant droppings. It’s a gadget that perfectly fits the theme of the shipment. Paper for printing the bookmarks was specially ordered at the Museum of Paper in Duszniki Zdroj. The sheets of paper used to produce the bookmarks were made from 50% elephant droppings and 50% from cellulose. The natural raw material was supplied by elephants from the Wroclaw Zoo – Toto and Burma.
The challenge was to print on this type of paper, which resembles paper in structure. Its surface is uneven and full of creases. We succeeded.
The other elements of the mailing are a two-sided personalized letter and an A4 flyer folded into DL format.
Client
WWFCategory
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