Envelope delivery with cup pad

About the Project

Direct mailing for the foundation, consisting of three elements: a letter, an envelope and a gadget, attached according to the rule of reciprocity.

The gadget was a cork pad under the mug – a practical trifle that reminded donors of the foundation on a daily basis. This kind of utility gadget can have a very long impact on the recipient precisely because it is used by them on a daily basis, he said. The gadget was noticeable through the envelope, which further affected the e-mail’s openability.

It’s also worth paying attention to a deeply personalized letter. This kind of communication will make the recipient feel special. On our side: concept, creation, personalization, production and distribution.

Client

The Foundation Giving Children Strength

Completion Date

March 2017

Category

For NGOs,

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