Folding advertising catalogue

About the Project

Direct mailing consisting of a C5 envelope and an accordion-shaped catalogue – so-called leporello. It is a format that offers the opportunity to present an offer in a compact and readable way. It is ideal for campaigns where both compact size and effective content exposure are important.

The fold-out format attracts attention and encourages interaction. The harmonious form allows multiple elements of the offer to be clearly presented and offers great narrative possibilities. Each panel can lead the customer to the next stage of the purchasing decision.

The catalogue was personalised with the client’s individual code, which significantly increased the recipient’s engagement, The use of selective varnish enhances the prestige of the material, adding class and improving the visual perception of key elements.