Fundraising app

About the Project

Development and implementation of the application “Help Attack” on the fanpage of the WWF Foundation.

The purpose of the app was to make it easier for Facebook users to make contributions to the specified purpose and to build an engaged community around the idea of supporting the foundation.

Within the framework of the application:
– users could track in real time the total amount collected,
– the system presented the list of donors and allowed them to send personalized thanks,
– the mechanism of adding a special badge with the WWF logo to the profile picture was implemented, strengthening the viral effect and identification with the action,
– the application provided multimedia promoting the purpose of the collection – videos, graphics, wallpapers – with the possibility of further sharing by users.

The project combined fundraising functions with community activation, which translated into increased brand awareness and scalability of promotional activities without the need to invest in external advertising campaigns.