Fundraising mailing in a box

About the Project

In this project, the attention of the recipient is captured by the boxy narrow envelope. The format of the outer packaging is a spiral note about A5 in size with a biodegradable pen.

The envelope was printed on 250g plus cardboard and covered with soft touch film. There were three additional elements inside: an A4 letter (folded to A5 with double-sided personalisation), an A4 declaration folded to DL with double-sided printing and a leaflet printed on 130g matte chalk. We also had to glue the envelope, package it and deliver it to the post office.

The envelope is the first item the recipient sees. If it’s attractive, intriguingly designed or has a properly constructed message, it can increase the likelihood that the recipient will open the package immediately after receiving it.