Fundraising shipment with a t-shirt

About the Project

Example of direct mailing in an envelope that grabs attention from the first contact. A large envelope with a bee print stands out in the mailbox not only in terms of its size, but also its print. The entire package is part of the “Adopt a Bee” campaign. The recipient receives a package with clear branding and a set of materials related to adopting bees.

Inside the envelope, she found a t-shirt, a calendar, and a Bee Hero Certificate.

This is an example of a campaign that:

• builds engagement through a symbolic gesture (“become a bee hero”),
• uses physical format to stand out in the digital world,
• It combines education with a simple call to action.

Direct mailing specifications:

• black T-shirt, screen printing,
• C4 HK envelope with a wider bottom, 120 g offset, 4/0 CMYK printing, no window, address label personalization,
• A5 certificate, recycled material (cycle) 250 g, 4/0 (CMYK) printing, 1 graphic version, person simplex,
• wall calendar, open size A4, closed size A5, recycling material 140 g (cycle), 4/4 printing, calendar hanging hole, 28 pages.