Information – transactional mailing

About the Project

Direct mailing is an excellent tool for combining a transactional message with an informational one. To increase its effectiveness, it is worth paying attention to each element of the mailing. The envelope does not have to be boring and monochrome – on the contrary, it represents the first opportunity to make contact with the recipient. An attractive design can significantly increase the recipient’s curiosity, encouraging them to open the envelope. This is crucial for the effectiveness of the entire campaign.

Transactional mailings are worth adding additional content, as in this case. This could be content related to customer service processes, new data protection requirements, or other key information the company is required to pass on to recipients. Putting this content in a billing envelope is a way to use one postage fee for two purposes and save money.

It is also worth paying attention to the careful and interesting design of the content so that it is presented in a more accessible form. For legally imposed materials that can often be perceived as dry and formal, the right graphic and aesthetic form can make it easier for the audience to assimilate them. The use of simple language also allows for a better understanding of the message, which strengthens customers’ trust in the broadcaster.

Transforming transactional correspondence into a marketing and educational tool gives the company the opportunity not only to meet legal requirements, but also to build a positive image in the eyes of the recipient.