Invitation letter in a double-slide case

About the Project

The parcel consists of an invitation hidden in a case with a special design. Before you can reach it, you have to make two movements, sliding out the individual elements of the paper construction. The interesting way of opening builds tension and enhances the element of surprise. The whole thing harmonises perfectly with the message on the front: ‘Discover new technology’, underlining the innovative nature of the event to which we have received an invitation.

Hidden inside the case is a letter which is also an invitation to the conference. An invitation like this makes you want to accept. What’s more, this type of marketing material is intriguing, builds prestige and the image of a modern, dynamic brand, increasing the likelihood of a positive response from the recipient.

This solution is ideal for B2B communication, where the aim is not only to convey information, but also to make a lasting impression and generate desire to attend the conference.