Mailing envelope in a box

About the Project

Direct mailing, which attracts the eye with its original packaging. This is a box that does not exceed 2 cm thick, so it still fits in the post office size A and the mailbox. DL is a closed box format. The packaging has been specially designed and printed for this mailing. Packaging made from scratch generates more costs associated with its production than, for example, using a ready-made envelope on which we make the reprint. However, sometimes it is worth bearing them, because surely such packaging can translate into a greater conversion of mailing.

The box contained several items: a heart-shaped heater, a personalised letter, a leaflet, a payment form and a declaration. The leaflet had a double-sided print, folded into DL, printed on 150g matt chalk. The letter and message were printed on 90g offset paper. The whole thing was folded into DL format, which was housed in the box.

It’s worth remembering that the outer packaging is always the first item the recipient comes into contact with, which is why we should pay special attention to it. The look, the form, but also the catchy slogan on the packaging is important.