Personalised letters

About the Project

A4 letters with so-called perso duplex or double-sided personalisation. Personalisation in direct mailing significantly increases the effectiveness of marketing campaigns – it builds stronger engagement, thus increasing the chance of a positive response from the recipient.

When preparing lists for direct mailing campaigns, we can use one- or two-sided, shallow or deep personalisation. Deep personalisation means building the content in such a way that, for example, the recipient’s name scrolls through as often as possible.