Personalized package with windows

About the Project

Direct mail for a business client. The envelope was made from a sheet, i.e. from scratch. The classic DL format (110 × 220 mm), but the unusual closing form – on the short side – makes the package stand out from traditional correspondence at first glance.

Inside was a DL folder showcasing the seasonal offer. The most important element of the mailing is the perforated window labels, which reveal the discount amount when torn off.This is a simple yet engaging mechanism where the recipient “discovers” their benefit on their own.

Individual login codes for a dedicated website were also an integral part of the campaign. This allows the mailing to seamlessly combine offline and online communication, provides the possibility of personalizing the offer, and allows measuring the effectiveness of the actions.

The whole thing was prepared to increase the response to the campaign and stand out in the sea of traditional mail. This is an example of direct mailing that not only presents the product, but also realistically supports sales and builds lasting relationships with the customer.