Promo Pack for influencers

About the Project

A creative PR package promoting the idea of marrow donation. The package went to online creators, who then creatively encouraged them to join the program.

A strong element of the set is the metal can, which acts as the packaging here. The aluminium can and its distinctive way of closing emphasise the medicinal nature of the package. To get inside, we first need to remove the wrapper from the packaging.

What was inside the package?

• Personalised leaflet (which is also a letter) in the form of a folding ribbon in a compact form.
• Compressed heart-shaped t-shirt with a slogan referring to the campaign.
• A dedicated memo game packed in a jute bag with branding.

In addition, the package included a registration package for potential donors.

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