Selfmailer with a heart

About the Project

This self-mailer is memorable from the first contact. The unusual format, solid material, and envelope-like form effectively distinguish it from the standard correspondence that recipients find in their mailboxes. It builds curiosity and encourages interaction even at the reception stage.

The 125 × 235 mm closed format is not accidental – it breaks the pattern and increases the chance of the package being opened. A flap resembling an envelope was designed as an integral part of the selfmailer – an additional tab, closed with three transparent labels with perforation. This allows the recipient to open the package without damaging it, which significantly enhances the user experience.

Inside, there is a surprise element. In addition to sales and image content, a 3D element has been used, which attracts attention and prevents the selfmailer from being immediately thrown away. This solution strengthens the memorability of the message and encourages the recipient to reach for the package again. Color printing and personalized phrases further increase the effectiveness of the campaign – personalization in direct mailing remains one of the key factors influencing the recipient’s engagement.

Selfmailer with a 3D element
Element 1
Open format: 235 x 285 mm,
Paper: 300 g chalk
Print: 4/4 (CMYK),
Element 2
Format: 79 x 192 mm,
Paper: 300 g chalk
Print: 4/0 (CMYK),
Folding and die-cutting
Refinishing: complete dispersion varnish
duplex personalization black.