Selfmailer with a pin

About the Project

We created an engaging selfmailer specifically for the conference. Its design is based on a cross-shaped construction and an unusual closing mechanism. The selfmailer’s wings pass through a special hole in the paper and close it from the outside.

We hid additional elements inside the selfmailer. The pin is particularly noteworthy. This premium gadget, when attached to a jacket lapel, for example, lasts much longer than traditional event materials (it builds brand recognition and initiates conversations). Inside, we placed a voucher styled as a banknote, containing a discount code for services.

We used high grammages of raw materials in the printing, which affected the reception of this advertising material. In personalized printing and higher print runs, lower paper grammages can be used to lower the production cost.

This type of selfmailer will work as a form of a promotional flyer, but also as a personalized direct mailing. The whole thing was prepared as a coherent, aesthetic package that combines functionality with premium form and real sales potential.