Selfmailer with calendar function

About the Project

A project that combines the function of a fundraising letter with a useful calendar. This format increases the chance of the recipient having a longer contact with the message. The material is not immediately discarded, but is kept by the recipient for a year. The calendar becomes a daily carrier of the organization’s message and strengthens the memorability of the campaign.

Selfmailer is a single-element shipment – after folding, it functions as an envelope, and after opening, it reveals the content of the letter, photos of the organization’s activities, and a calendar. This way, one material serves several purposes: it informs, builds an emotional bond with the donor, and reminds them of the possibility of supporting the charity work.

The text of the selfmailer contained a wire transfer instruction. The ready-made form with the organization’s data and account number eliminates the need to enter the information manually, thus shortening the path to making a payment decision. At the same time, physical print works as a strong call to action – it is a concrete, visible element of the campaign that reminds of the possibility of support and increases the likelihood of a response to the mailing.

On our end, we handle the graphic design, printing, and mailing.

Product Specification:

• Open format: A3, final format A5.
• 150 g matte clay / 120 g offset paper.
• Print: 4/4.
• Black double-sided personalization.

Selfmailer – advantages:

1. Immediate contact with the message
A self-mailer doesn’t require opening an envelope. This increases the chance that the material will be read, and the key message will be noticed on the first contact.

2. Higher visibility in the mailbox
The unusual shape and larger communication surface make the selfmailer stand out from standard envelopes.This makes it easier to grab attention and increase the open rate and engagement of the recipient.

3. More room for communication
When unfolded, the self-mailer provides a large surface area for content, photos, infographics, or additional elements, such as a calendar or a donation form.This allows you to tell a story, present the results of your actions, and clearly indicate how to support you.

4. Lower production and packaging costs
Selfmailer eliminates the need for an envelope and the process of enveloping.It simplifies shipping logistics and can reduce the cost of preparing a direct mail campaign.

5. More material functionality
The self-mailer can also serve an additional practical purpose, such as a calendar, poster, or informational flyer. This way, the material stays with the recipient longer and repeatedly reminds them of the sender and their message.