Sliding leaflet

About the Project

A4-sized fold-out leaflet is an interactive marketing material that sells and builds engagement. The A4 format, which unfolds by cascading the inner elements, is eye-catching. Due to its multi-layered construction, the whole thing is rigid and will survive the postal delivery. This is an example of a selfmailer, because the leaflet is also the outer packaging, i.e. the envelope.

The format and design provide many possibilities for placing text. The content is hidden in the successive segments of the “expanded” format, which encourages a thorough review and increases the time of contact with the brand. This package structure allows for an accurate presentation of the company’s offer and division into sections: leasing, service, additional equipment. Nothing gets lost in the information jungle.

The whole gives a strong visual effect. The format gives the impression of an exclusive catalog.

Such a leaflet can be used in direct mailings, but it can also be an interesting marketing material to be given directly to recipients, e.g. at trade fairs.