Posts tagged: direct mail

Graphic design of packaging requires knowledge and experience. Creators are expected to take an unconventional and imaginative approach. The graphic design of the packaging must be well thought out, original and evoke good associations, not to mention, remembered for a long time by those who will come across it. At EDC Expert, we understand the role a perfectly prepared graphics and packaging design play. Thanks to the ingenuity of our creative department, the resulting packaging designs are offbeat and recognizable. We know that a well-thought-out packaging design is able to engage the senses and thus attract the attention of the consumer for a longer time.

Do you need an original graphic design of the packaging?

Packaging is an instrument of active sale. Properly designed, it can become an effective promotional tool. It is often seen as the company’s visiting card. For marketing purposes, not only is the message on the packaging important, but also the type of material used for its production (suited to a given market) and the shape of the packaging itself. Packaging design does not end with the selection of texture, graphics and content. Each carton, box, etc. is a carrier of informational content. It is necessary to take into account what message should reach the consumer and present it in a coherent form. Therefore,  individual elements should be chosen carefully so that when put together they create a unified entity.

Packaging – designing prestigious cases and containers

Packaging intended for premium customers must meet the highest standards. An exclusive, refined finish is essential when the packaging contains personalized advertising materials or is an occasional (e.g. Christmas) gift for demanding customers. While many companies wrongly focus solely on the contents, more informed entrepreneurs outsource packaging designs to professional companies. As a result, they receive neat, elegant products of high quality, professionally protected against possible damage and dirt.

Functional packaging – graphic design is not everything

Although the graphic design of the packaging plays a significant role, its reception is also influenced by other factors. Packaging designs should take into account their intended use. Even the most interesting graphics will be of no use if the packaging is not functional. The issue of production is equally important. It requires the right selection of the highest quality materials with adequate durability. In the production process itself, special attention should be paid to the finishing of the packaging. It is necessary to take into account both its purpose and adjusting the size and weight to its content.

Who has benefited from the graphic design of the packaging so far?

Graphic design of packaging has already been appreciated by many EDC Expert customers. Our services were used, among others, by a bank that sent credit cards in a prestigious case to customers of the premium group. In the automotive industry, packaging designed by EDC Expert was used to ship promotional materials. The graphic design of the packaging proved useful for a company that organized the shipment of Christmas gifts to its customers. EDC Expert knows how to make your product stand out by using unique colours, shapes and forms of packaging that go with their content perfectly and guarantee its appropriate protection.

Packaging design and direct marketing

EDC Expert is a leader in the field of direct marketing. We appreciate the role played by traditional, paper communication and use it to create original packaging designs for promotional items, advertising materials and season gifts. Many recipients hold the same esteem for a well-designed packaging and a good product. Many recipients pay great attention to the packaging, associating it with the quality of the product received. We adapt packaging designs to the nature of the industry, the company’s value, the products it offers and marketing objectives. We also take into account the preferences of recipients. We do everything to arouse their interest, evoke the best associations, be printed in their memory and encourage them to buy a product or service.

Soon a novelty in the EDC offer. Stay tuned for information! We are convinced that the new version of packaging and the technological possibilities that follow will definitely be of interest to your customers – especially those in the e-commerce sector.

Direct mailing is one of the forms of direct advertising. Most often it takes the form of a paper mail piece which is delivered to the mailbox of a potential addressee. That correspondence usually includes a letter in various forms, with a personalised message and an image. Moreover, direct mailing can take various spatial forms and include interactive elements like windows, perforations or labels. They have one objective, which is to focus the recipient’s attention and increase the memorability of the product and service. You can also use it to give out various types of promotional materials, such as brochures, catalogues, product samples or more creative forms (e.g. 3D cards and invitations). A self-mailer, which is basically a letter and an envelope in one, has become quite popular because of its cost-effectiveness.

Direct mailing, in addition to the classic letter, can take various spatial forms and include interactive elements like windows, perforations or labels. They have one objective, which is to focus the recipient’s attention and increase the memorability of the product and service.

Mailing campaign Step-by-step
Now, that we know what direct mailing is, it is time to have a look at how to plan a mailing campaign step by step – so that it brings expected results. The very first step comes down to defining the goals. For some, it will be an increase in product sales, for others it may be customer base extension. When you plan a mailing campaign, you should take a couple of factors into account, meaning its budget, territorial scope and target group. Also, the entire technical base should be prepared properly in case the campaign results meet or exceed expectations.

Mailing campaign – factors to consider
Defining the target group is a key factor. Therefore, one should be diligent addressing the direct mail pieces correctly to make sure vast majority reach the intended customer. Last but not least, consider personalization. Individualized pieces turn out to be much more effective than general messages. The advantage of direct mailing is the possibility of enticing the customer with small gifts. This allows you to make a good lasting impression and create a long-term relationship with the consumer. Finally, the mailing campaign should be reviewed with special focus on its effectiveness to see if and where there is room for improvement.

Advantages of direct mailing
Measurability of the effects is not the only advantage of mailing campaigns over other forms of marketing. Direct mailing allows you to build lasting relationships with the customer . A mailing campaign can be an element of a more complex marketing strategy, the aim of which is to establish interaction with the consumer by getting him to act. A mailing campaign gives you the opportunity to stand out from the competition with an unconventional form of communication (e.g. pop-up box) and induce customer engagement through the use of, for example, marketing scratch cards. Direct mailing allows you to personalize the content sent and, most importantly, affect all the senses of the consumer.

Direct mailing allows you to build lasting relationships with the customer . A mailing campaign can be an element of a more complex marketing strategy, the aim of which is to establish interaction with the consumer by getting them to act.

Mailing campaigns are used by companies that care deeply about creating and maintaining a coherent and powerful brand image. Direct mailing is used in various industries, e.g. beauty- affixing samples of products, or e-commerce – offering discount codes for regular customers. Traditional mailing campaigns complement online marketing. Creative, sensual and engaging marketing products is EDC Expert’s speciality. Check out our website for examples of mailing campaigns implemented so far. Do not forget about this form of advertising and brand building. There is a lot of power in direct marketing. Use it!