
How well can the paper version of marketing materials compete with the digital version?
Direct Marketing vs Digital
Can direct marketing compete with the interactivity of digital marketing?
In a time when we are constantly bombarded with digital messages, we may wonder how well paper-based marketing materials can compete with their digital counterparts.
As one of the leaders in direct marketing, we embrace challenges and continually raise the bar for innovation in this field. As always, we love surprising our clients and showcasing how much we have to offer in creating engaging mailings for recipients.
At EDC Expert, it has become a tradition to send gifts and holiday cards to our clients. This is an excellent opportunity to thank them for their collaboration over the past year and to demonstrate our skills and creativity in the field of direct marketing.
As we all know, 2022 was a very challenging year for this part of Europe, and we wanted to reflect the unique atmosphere of this year’s holidays in our message. Operating in an international market, we are in constant contact with clients speaking different languages. This year, to reach a broader audience, we chose the carol “Silent Night” as our inspiration for the greeting cards. The familiarity of this piece in many countries helped us connect emotionally with our international clients. The sentimental character and the message of peace seemed like the perfect commentary on the events of recent months. Our custom card design encouraged the discovery of the holiday magic. We achieved this through an interactive feature of “decorating” a Christmas tree, which actively engaged the recipient and invited them to explore the card’s complexity step by step.
Our project stood out for its ingenuity and bold approach to direct marketing. It demonstrated how much can be achieved with a traditional holiday card and proved that creativity knows almost no limits.