To mark their presence on the market, companies are using film marketing to promote their services and products with increasing frequency. It turns out that video created for marketing purposes has a much better reception scope than other communication channels. Statistics show that the presence of video material increases user activity. Video materials make customers stay on a given page longer. The vast majority of Internet users spend most of their online time watching videos. It has also been proven that personalized videos are able to generate much higher profits than the ones without personalized content.
Personalized video has the power
Personalized communication increases audience engagement and prompts people to react. Content tailored to the needs of consumers, presented in an interesting form, has a positive impact on increasing sales. Film marketing embraces consumer’s interest in short and dynamic productions. Video content accounts for a significant proportion of all web traffic. How to break through all this information noise? By creating personalized videos that tailor the content to the age, gender, interests and expectations of recipients. Such a message allows them to feel special and thus build stronger bonds with them.
An effective modern message
James McQuivey, a digital marketing specialist, estimated that a minute-long video is equivalent to 1.8 million words. This means that a short personalized video will provide the consumer with more data than a traditional written text, which the recipient might not even read since it would take up too much of their time. Video material tailored to the needs of the individual affects the emotions of the consumer, becoming a motive to purchase a product or service. In film marketing, the quality of the message is of great importance. It seems, however, that the proper personalization of the video is even more vital. That is why it is worth commissioning it to professionals.
Film marketing – this is how we do it at EDC Expert
EDC Expert carries out all-rounded film productions. This is where promotional, corporate, brand image and animation films come from. Here, a team of specialists creates a personalized video – one that engages your customer for longer. Video personalization makes this type of message one of the most powerful communication channels. We can call it an effective film marketing when the message coming from the video material is strictly tailored to the needs of the recipients, and thus corresponds to their interests. Consumers expect that the videos they receive will be of high quality. EDC Expert is able to meet these expectations.
Video personalization is no easy feat
The quality of the video says a lot about the company. A properly prepared film ensures higher viewership and makes the content presented in it memorable for longer. Do you know how to play on the emotions of the consumer and appeal to their sense of sight and hearing? You don’t have to. EDC Expert knows all there is to know about film marketing. Creating a personalized video is a real challenge. It is not enough to include the recipient’s name in the message. Personalization is more than that. The film should be a coherent, logical and natural-looking whole – content adapted to the expectations of the recipient must blend in with the visual setting and sound.
Marketing specialists will create the personalized video you need
Are you able to personalize the content of the video yourself? Do you think that the message will be able to evoke certain emotions in the recipient? Can you combine the visual sphere with an interesting soundtrack? Proper synchronization of individual elements of the film, persuasive content, care for the security of recipients’ data – these are some of the challenges that should be faced when going for a personalized video. Make a good impression on the recipients of your message by commissioning its preparation to professionals in the field of film marketing.
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