The new direct mail campaign created for the Open Cages Foundation is a coherent message based on timeless minimalism and classic simplicity. Properly selected typography harmoniously blends with the graphics. All photo materials are realistic and real, which builds authenticity and gives realism to the daily challenges the foundation faces. The entire communication was printed on ecological recycled paper, which allowed for a stronger emphasis on the foundation's ecological angle while maintaining full consistency with the business promise. The entire content, which consists of both the text and the visual aspect, has a very clear layout. Simplicity, the prevailing trait of the project, emphasizes the purity and intelligibility of the message with which the foundation reached its Donors.